online literary magazine
Branding & Identity
Front End Dev
The Wayside is a responsive online literary magazine featuring poetry, short stories and essays from authors who at one time lived and wrote in New England. Designed using bold web design techniques enhanced with elegant photography The Wayside is a modern site to enjoy old classics within a new visual space. The Wayside provides web-based enjoyment for literary enthusiasts of every level by furnishing written word elevated with author illustrations and bios. Constructed in WordPress, the site was built using advanced custom fields with editable content. Close attention was paid to layout, typography, and color.
The Wayside name refers to great literature sometimes falling by the wayside with all the online news, blogs, books in today's modern world.
The Wayside logo was made to be responsive over multiple different media queries so that no matter how you are reading the online magazine or on what device the minimalistic brand voice still reassures you that you are enjoying The Wayside.
The Wayside is a website that showcases classic works from literary greats in a modern look for today's technologically savvy people. The magazine has custom WordPress post templates each unique for poetry, short stories and long essays. Each post template features content including curated imagery, body text with pull-quotes, an illustration of the author and author bio as well as relevant post reads. Post templates were created using Advanced Custom Fields so that any Wayside employee can maintain new content without compromising the styling of the site.
In order to keep the site free from ads, The Wayside uses a product-based revenue model selling shirts, totes and magazine subscriptions.
The Wayside provides content from the historic and great literary artists of New England to today's culture. Custom illustrations of each author were created to move the reader to know more about the person that wrote for their enjoyment. Illustrations were drawn in Photoshop using the brush tool and took many hours to create. Along with each illustration The Wayside features a short bio so the reader can really engage in the author's story.