arrow-left-lightarrow-leftarrow-right-lightarrow-rightarrow-thin-left arrow-thin-right browser-search cup heart indicator laptop layers layout-4boxes layout-sideleft mail-heart mail map-pin mixer mouse nav paintbucket pencil-ruler phone picture play video

Mixtrax

 

Mixtrax

mixtape app for android devices

 
 

Client

App Startup

Skills

Branding
App Design
Visual Design
UX

Collaborator

Brianna Pizana

 
 

A mixtape, is a compilation of songs put together (originally on a cassette tape) for another person or for yourself. Usually a mixtape would consist of the musical taste of the person making the mix. Sometimes it's a casual selection of songs but more likely it's very thought out and each song is placed in a specific order so that the mix creates a mood, theme or emotional reaction. Enthusiasts of mixtapes agree that careful selection and specific ordering of tracks on a mix can create a artistic statement that mean much more than just the "album" created from all the songs.

Keeping all this in mind, as well as remembering what it was like to make and receive musical mixes, Mixtrax was created in order to design a mixtape app that worked for today's digital world. This meant harking back to the time when mixtapes were popular and a thoughtful, time-consuming way to show you care about someone.

“To me, making a tape is like writing a letter—there’s a lot of erasing and rethinking and starting again. A good compilation tape, like breaking up, is hard to do. You’ve got to kick off with a corker, to hold the attention, and then you’ve got to up it a notch, or cool it a notch...” 

                 

-Nick Hornby from High Fidelity

 
 
 
 

Research & Discovery

We began the project with thorough research of current music playlist apps out there, a look and feel moodboard inspired by the late 80s and early 90s, and a Google Forms survey to find out what our users wanted in a mixtape app. We researched who would use a mixtape app and what they would use it for, what their needs and wants for this type of app are as well as gathered info from mixtape lovers of the past on how to make mixtapes for the future.

 
 
 
 

Logo Design

My logo design was inspired by the ribbon on a cassette tape and how when it's pulled out the shapes the ribbon falls into can sometimes create something you wouldn't have guessed. It's a little like looking at the clouds and seeing something within their shape. Or what you hear from the music on the mixtape you received. That special surprise one gets when you let your imagination run wild.

 
 
 
 
 
 
 
 

This project was a 2 week sprint project that I worked on with Brianna Pizana. We created Mixtrax as an Android app using paper prototyping, building wireframes and then visual skins in UXPin and then creating a clickable prototype in InVision. When doing our research we found that there were a lot of good "playlists" apps out there for iPhone users but the Android market needed an app that could do more with music and sharing mixes than the current apps available. Additionally, having built several things for the iPhone and iPad already I needed design constraints that challenged me in new ways.

Mixtrax provides content via cloud. Users can interact with Mixtrax to create customizable and personalized mixes as well as listen to and explore new music along the way. File sharing mixes is done in app using free shareable links and for small fees can be downloaded using DRM technology in order to protect copyrighted materials. Key built-in features include editing and saving mixes, customizable cover art, personalization, sharing via social media, crowd-sourced categories/tags/comments, and much more.